The Bag Lag Problem

The Bag Lag Problem is a campaign surrounding the less mentioned side of plastic bag pollution – the pollution amongst people’s own homes from discarded plastic shopping bags. With a target audience of people aged 21 through 28 who are interested in being more sustainably concious, yet struggle to uphold sustainable practices; Bag Lag works with the use of engaging color, type, pattern, and products to perpetuate a “ripple effect” throughout American society to raise mass conciousness about the enviormental impact of plastic bag pollution.