Dollar General Rebrand

Dollar General, founded in 1955 in Springfield, Kentucky came from simple beginnings and with a simple premise as a store created “for the people, by the people”. My Dollar General Rebrand focuses on this aspect of the company, working to give all the communities Dollar General serves a store that feels local to them. The current Dollar General branding is outdated and sticks out like a sore thumb in all of the approximetly 20,000 locations it services. Cleaning up the Dollar General branding and taking a shift towards communities is just one small change that can be taken to support rural community development.