LYON Sparkling Water

LYON Sparkling Water is a brand created to market to consumers who subscribe to the “Maximalist” design aesthetic. Maximalist interiors often feature a vibrant palette of colors, patterns, and textures as well as an abundance of objects that create a space that is personal and full of character. LYON Sparkling Water takes this idea and uses it to market a clean and eco-friendly project. Despite being an easily recyclable material, only about one-third of the 10 million tons of glass american recycling per year is reused. By making an art-first product targeted towards display purposes, less glass can be wasted during the recycling process. LYON uses a mixture of color, texture, and individuality to draw in it’s target audience.