ArtsX 2024

This revisioning of the BGSU FIne Arts Center Map and Wall Mural showcases a creative approach to wayfinding and decorating the Fine Arts Center while using the BGSU Secondary Brand Colors and flourishes. The branding of the Map and Mural both draw people in with an artistic appeal while also clearly organizing information for ease of understanding

This "Ways of Questioning" System is a collection of custom made typography that calls to action gender identity and the way that gender roles are pushed onto children from a young age. The series features four sets of custom typography surrounding objects children could be found using, some of these objects being inherently “gendered” while other are not. The final project of the series, "Who to Be?" is a 20 inch by 32 inch posted featuring one of the typefacing from the system to work as a call to action on the topic.

Within this Internship, I was responsible for assisting the Marketing Specialist for the Office of Student Engagement in creating digital and print media for usage within the Office of Student Engagement and Residence Life including but not limited to social media posts, logos, banners, flyers, signage, and more.

LYON Sparkling Water is a brand created to market to consumers who subscribe to the “Maximalist” design aesthetic. Maximalist interiors often feature a vibrant palette of colors, patterns, and textures as well as an abundance of objects that create a space that is personal and full of character. LYON Sparkling Water takes this idea and uses it to market a clean and eco-friendly project. Despite being an easily recyclable material, only about one-third of the 10 million tons of glass american recycling per year is reused. By making an art-first product targeted towards display purposes, less glass can be wasted during the recycling process. LYON uses a mixture of color, texture, and individuality to draw in it’s target audience.

Yardle is a buy-and-sell app created by designers Kae Goff, Gideon Kellenbarger, Kae Goff, and Janessa Jewell and illustrator Margaret Schoettker. Yardle was created with a focus on local communities, created as an alternative to sites such as Craigslist and Facebook Marketplace. On Yardle, users can post large-scale sale posting such as Yard, Garage, and Estate Sales as well as smaller specific posts; and even have the feature to post items they are in search for!

Dollar General, founded in 1955 in Springfield, Kentucky came from simple beginnings and with a simple premise as a store created “for the people, by the people”. My Dollar General Rebrand focuses on this aspect of the company, working to give all the communities Dollar General serves a store that feels local to them. The current Dollar General branding is outdated and sticks out like a sore thumb in all of the approximetly 20,000 locations it services. Cleaning up the Dollar General branding and taking a shift towards communities is just one small change that can be taken to support rural community development.

The Bag Lag Problem is a campaign surrounding the less mentioned side of plastic bag pollution – the pollution amongst people’s own homes from discarded plastic shopping bags. With a target audience of people aged 21 through 28 who are interested in being more sustainably concious, yet struggle to uphold sustainable practices; Bag Lag works with the use of engaging color, type, pattern, and products to perpetuate a “ripple effect” throughout American society to raise mass conciousness about the enviormental impact of plastic bag pollution.